WAU Growth Simulation
Cohort math + proportional particle flow.
Week 0
Inflow
Outflow
Organic acquisition
400 000
Paid acquisition
450 000
Advanced
Starting WAU
Activation %
60 %
Week‑1 retention %
80 %
Week‑4 retention %
60 %
Dormant re‑activation %
2 %
k‑factor
0.00
WAU
0
MAU
0
DAU
0